JGi Internet Marketing

Your website shouldn’t live in a vacuum.

In today’s business environment, your website is the hub of your business and an interactive, online billboard available to your potential customers 24 hours a day, 365 days a year. As important as your website is, it is only part of your internet marketing strategy.

If you haven’t already done so, now is the time to re-evaluate your business and overall marketing plan and how the internet fits into this plan. We have outlined the 4 essentials to any internet marketing strategy.

What do I do?

If you are like most retail furniture and mattress stores, the new digital resources available to advertise as well as the changing effectiveness of many of the traditional media outlets has you in a perpetual search for the best places to invest your advertising dollars. What has worked in the past no longer seems to be as effective as it used to be. You look at your advertising budget and your total sales and find it is costing you more money than ever to make the same sale you made 10 years ago. To make your decision even more difficult, no market is the same. What works for other similar businesses does not guarantee it will work for you. And now, everyone is trying to sell me “digital marketing!”

What is it? Does it work?

I am sure most of you have been approached by your various media outlets with a "Targeted Digital Advertising" proposal. The methods used and the effectiveness of this new advertising opportunity can be very confusing. What is it? Does it work? Is it worth the dollars? Let me try to clear it up for you.